Retail: Smarter stores, happier customers

The challenge

E-commerce sees every step of the customer journey in real time and adapts instantly. Physical stores mostly rely on manual observation — too slow to optimise layouts, staffing, queues or loss prevention.

The solution

An omni-channel value retailer serving millions of customers across India wanted the same real-time insight in its stores: where customers go, when they peak and how long they wait.

Awiros worked with the retailer’s marketing, sales and planning teams to choose what to measure, installed HD cameras at key points in its Delhi NCR stores and trained models on that footage. After three months in production:

The impact

Heat Map AnalysisShowed which sections draw attention, guiding layout and product placement — lifting sales in hotspots by 15%.

Footfall AnalyticsFootfall through the day set staffing levels, raising staffing efficiency by 20%.

Check-out Counter Staff ManagementConfirmed every check-out counter was staffed and flagged unauthorised access, reducing theft.

Queue ManagementThe right staff in the right place cut average queue time by 30%.

The takeaway

With live insight into customer behaviour, staffing and queues, the retailer is closing the gap with e-commerce: higher sales in hotspots, shorter queues and better-planned staffing, store by store.